Our Story Begins

The very first chapter of the Optical Vision Group begins in the early 70s as a teenaged Daniel Beaulieu, now President of the group, develops a passion for the world of optics while working alongside his father Maurice at Optique Drummond.

In the mid 80’s, an important page in the history of the company was written as Daniel Beaulieu becomes the owner of his first lab and develops an important lens production network operating under the name Vision Optique from 1995 to 2005. Vision Optique gains recognition as it supplies lenses to some of the most renowned eye care professionals.

In 2003, the company wins a Radisson award for “Business to Business Company” which was presented at the Radisson Gala held by the Chamber of Commerce and Industry of Trois-Rivières, and was a finalist at the Fidéides Gala in 2004 in the category for “Manufacturing Companies”.

Several years later, Daniel created Direct-Lens.com – a portal that allowed opticians and optometrists to have access to top lens brands manufactured via many of the best independent labs, in a one-stop-shop format.

Vision Optique’s business model was clear. The goal was to reduce the number of middlemen when purchasing lenses, in order to allow eye care professionals to offer reduced prices to customers. That same mission and set of values was the foundation for Optical Vision Group.

Optical Vision Group Timeline


The company’s first banner, Entrepôt de la Lunette, is established in Trois-Rivières in collaboration with optician Jean-Nicolas Boisvert, and entrepreneur Lucie Dufour, introducing customers to a “Bring Your Prescription and Save” concept, a first in Quebec. The idea is to offer a never-before-seen type of service: quality prescription lenses and frames at prices comparable to those found online, with the addition of having access to optician services in store.


Entrepôt de la Lunette wins the Radisson award for “New Business” awarded by the Chamber of Commerce and Industry in Trois-Rivières.


After only three years, 11 more Entrepôt de la Lunette stores open, located in some of Quebec’s largest cities and including an Optical Warehouse location in Halifax, Nova Scotia.


Griffé Lunetier introduces a new concept in line with the “Bring Your Prescription and Save” concept, offering branded eyewear at low prices with a personalized service from both in-house opticians and specialized frame stylists.

That same year, the Hudson’s Bay Optical retail chain is acquired by Optical Vision Group. All Hudson’s Bay Optical stores are shop-in-shops located within select Hudson’s Bay stores across Canada. Just like at Griffé Lunetier, Hudson’s Bay Optical customers can find some of the top brands at fair prices.

In order to keep up with industry trends, an online store, GlassesGallery.ca is added to the group’s portfolio. Customers can purchase complete prescription glasses online and visit any Hudson’s Bay Optical location to have their frame adjusted.

Entrepôt de la Lunette is a finalist at the 2018 Mercuriades, a contest founded by the Quebec Chamber of Commerce, in the “Successful Business Strategy” category. It is noteworthy recognition that represents customers’ appreciation of the company’s concept.


With all the various banners already working together, the Optical Vision Group was formed to officially unite all banners under one umbrella, with the shared mission of eliminating middlemen from the lens production process in order to offer prescription eyeglasses at the best possible prices to customers.


Optical Vision Group invests in technology as the next major step in their evolution. A Virtual Try-On app, digital measuring tools, online appointment booking capabilities, as well as online frame reservations are some of the technology-based services introduced to improve customer experience.

Optical Vision Group establishes Optique Avant-Garde, a new banner under which tele-optometry services are offered in exclusivity in the province of Quebec within select Entrepôt de la Lunette stores and Griffé Lunetier.

Optical Vision Group is the story of a passionate group of people that are not afraid to innovate and adapt in order to offer a better shopping experience to customers. The group includes 17 Hudson’s Bay Optical stores , 14 Entrepôt de la Lunette locations and a Griffé Lunetier boutique, and has a network of approximately 200 employees – including 70 opticians – and 15 affiliated optometrists.